Southdakota Chronicle

For many people, watches are more than mere accessories. Watches are a lifestyle choice, an aesthetic statement, and the embodiment of the wearer’s style. While the current market is primarily focused on traditional round-shaped watches, a new brand emerged in Sweden and set out to break the norm. 

Enter, SONER Watches, the Swedish premier manufacturer of square watches. A blend of unrivaled craftsmanship and artistic expression is what separates SONER  from the “boring” round watches. Moreover, while the majority of watchmakers offer warranties that last merely two to three years, SONER wished to prove its dedication to each customer by placing a 10-year warranty on all products.

Gorgeous appearance, exquisite style, and a design that came as a breath of fresh air to the largely monotonous market of rounded watches are just some of the reasons why thousands of true watch connoisseurs have flocked under SONER’s banner, seeking top-of-the-line timepieces at highly approachable prices. 

A SONER watch is a rectangular watch built to “defy the norm”. Unlike the standard round-shaped watches, these exquisite timepieces bring a unique aesthetic twist to daily worn accessories. 

Refined and exquisite, the square watch designs of SONER Watches are meant to highlight the wearer’s style. These timepieces look and feel unapologetically and intentionally different. 

Manufactured from premium-quality materials, all SONER Watches models are built to last and be passed onto next generations as family heirlooms. Unprecedented durability makes the company’s square watches significantly more valuable in comparison to contemporary alternatives. 

Freddie Palmgren, the founder of SONER Watches, expressed that the brand’s name translates to “sons” in his native language. As a father, business owner, and visionary who realized that the world needed a new standard for quality watches, Freddie stated that his SONER is a “response to the monotony of round-shaped watches.”

“SONER embodies family heritage and the concept of a timepiece to be treasured for generations,” Freddie said. 

SONER Watches offers a barrage of beautiful square watches. From the elegant Legacy Basilica to the classic Legacy Prisma to the luxurious Legacy Waldorf and beyond, the firm’s catalog offers something for any style, taste, and occasion. 

In addition to offering a variety of innovative square watches, SONER also offers bundles for die-hard watch enthusiasts. These bundles are comprised of SONER’s proprietary watch straps and models that were carefully paired based on their individual characteristics and unique attributes. 

Similar to SONER watches, SONER straps are crafted with great care and share numerous aesthetic elements with them. This enables the wearer of the SONER watch to seamlessly mix and match different watches and straps, unlocking the true freedom of self-expression and empowering the wearer with more possibilities. Any SONER watch can be a casual day-to-day watch, an elegant timepiece carried only during special occasions, or both. 

To ensure SONER’s customers can quickly find a watch that fits their needs and aesthetic preferences, the company has streamlined the search process. The brand’s entire catalog can be previewed as a whole, or by using filters, such as dial color, case finish, or movement. Pinpointing the perfect watch was never easier, although SONER offers numerous original options.  

More information about SONER Watches is available on the company’s official website.

Media Contact
Company Name: SONER Watches
Contact Person: Freddie Palmgren
Email: Send Email
Phone: 031250707
Address:Lerbergsv 126
Country: Sweden
Website: http://www.sonerwatches.com/