Two Brothers To The Rescue Of Pregnant Women

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Two Brothers To The Rescue Of Pregnant Women

August 25
02:34 2020
Two Brothers To The Rescue Of Pregnant Women
Startup Emma offers a state-of-the-art, non-discriminatory life insurance policy

In reaction to the void left by an industry marked by a “boys club” mentality, Emma launches a pregnant women friendly life insurance policy. To meet this crying need, the young company not only put in place the fastest process on the market, but above all, an inclusive health survey for pregnant women and a chat platform that accommodates the busy lifestyle of young and future parents. This new protection is thus the only one that takes into account all the needs of pregnant women, a clientele previously neglected.

“After working with hundreds of mothers, we noticed that no life insurance was adapted to their reality, as they are often ineligible due to weight gain, postpartum depression, or gestational diabetes. “This is why we decided to create a tailor-made policy for them” explains Jacomo Deschatelets, co-founder of Emma.

Eager to meet the needs of young families and to change an industry that hasn’t evolved in the last 100 years, the fintech has teamed up with a solid Quebec insurer to launch its innovative new product.

“Since Day 1, we’ve been uncomfortable with this kind of discrimination. Our mission is to make life insurance accessible to all families, regardless of their situation, their budget, their ethnicity and their gender. As men and entrepreneurs, I believe we have a role to play in the conversation for gender equity. And this is our way of contributing to it!” says Félix Deschatelets, President of Emma.

About Emma

Behind Emma are two brothers and a growing multidisciplinary team that works in symbiosis to make the life insurance purchase simple, accessible, and a little sexier! Emma demonstrates transparency and authenticity, one protection at a time. Having raised more than 1 million, launched its own exclusive product, moved in its new offices and recently expanded to Ontario, Emma is currently building momentum for its next endeavor : a bigger round of financing to fuel its national growth.

If you’re looking for life insurance in Canada, visit to find out more about this new product.

Media Contact
Company Name: Emma
Contact Person: Felix Deschatelets
Email: Send Email
Phone: 418-563-3402
Address:4 Place Ville Marie Suite 300
City: Montreal
State: QC H3B 2E7
Country: Canada

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